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To Avoid Deer Strikes, Finland Is Painting Deer Antlers With Reflective Paint

Attempts to keep motorists from hitting animals usually center around making cars and roads safer, but the Finns are heading straight to the source

by Rose Eveleth

Every year, about 4,000 reindeer lose their lives on Finnish roads in car accidents, causing 15 million Euros of damage every year. And now, the Finnish Reindeer Herders Association is testing out a new way to make the large mammals more visible to drivers: reflective paint.

The idea is to spray the antlers of reindeer with reflective paint that reflects motorists’ headlights. "The aim is to prevent traffic accidents. The spray is being tested on fur at the moment, but it may be even more effective on the antlers, because they are seen from every side," Anne Ollila, chairwoman of the Reindeer Herders Association, told the Finnish news source YLE

(read more: Smithsonian Magazine)

photo: Anne Ollila

Straight out of Kalevala.

(via lefuckinsoleil)

EVERYBODY should be a why-wolf!

"In a society that offers only answers, freedom is not possible."
- Maxine Greene

(Source: asdqr13t113, via lefuckinsoleil)

Fixed. theme by Andrew McCarthy